If you’re looking for effective ways to increase your sales, then Account-Based Marketing or ABM is for you. But, with so many ABM software options available, it can be difficult to choose the right one.
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15 of the Best ABM Software for 2020 and Beyond
1. Terminus
Terminus is an all-in-one ABM platform that helps businesses target and engage their high-value accounts. This platform provides businesses with a range of tools, including account-based advertising, email, chat, and web personalization.
2. Engagio
Engagio is another top ABM platform that allows businesses to target high-value accounts, engage them, and measure their effectiveness. This platform offers a range of tools, including account-based advertising, content personalization, and analytics.
3. Demandbase
Demandbase is a comprehensive ABM platform that provides businesses with the tools they need to target and engage their high-value accounts. This platform includes a range of tools, including account-based advertising, website personalization, and account insights and analytics.
4. Triblio
Triblio is an all-in-one ABM platform that allows businesses to target and engage high-value accounts across multiple channels. This platform offers a range of tools, including account-based advertising, email, chat, and web personalization.
5. Marketo
Marketo is a comprehensive marketing automation platform that provides businesses with the tools they need to target and engage high-value accounts. This platform includes a range of tools, including account-based advertising, email, and analytics.
6. Madison Logic
Madison Logic is another great ABM platform that helps businesses target and engage high-value accounts. This platform includes a range of tools, including account-based advertising, content personalization, and analytics.
7. RollWorks
RollWorks is an all-in-one ABM platform that allows businesses to target and engage high-value accounts across multiple channels. This platform offers a range of tools, including account-based advertising, email, chat, and web personalization.
8. Uberflip
Uberflip is a content marketing platform that provides businesses with the tools they need to manage and optimize their content across multiple channels. This platform includes a range of tools, including content creation and management, analytics, and personalization.
9. 6Sense
6Sense is a comprehensive ABM platform that helps businesses target and engage their high-value accounts across multiple channels. This platform includes a range of tools, including account-based advertising, website personalization, and account insights and analytics.
10. Jabmo
Jabmo is another great ABM platform that provides businesses with the tools they need to target and engage high-value accounts. This platform includes a range of tools, including account-based advertising, website personalization, and analytics.
11. Integrate
Integrate is a comprehensive demand generation platform that helps businesses target and engage their high-value accounts across multiple channels. This platform includes a range of tools, including account-based advertising, content personalization, and analytics.
12. Kwanzoo
Kwanzoo is another great ABM platform that provides businesses with the tools they need to target and engage high-value accounts. This platform includes a range of tools, including account-based advertising, website personalization, and analytics.
13. InsideView
InsideView is a comprehensive CRM platform that helps businesses target and engage their high-value accounts. This platform includes a range of tools, including account insights and analytics, social selling, and contact management.
14. Evergage
Evergage is a digital experience platform that provides businesses with the tools they need to create and deliver personalized experiences to their high-value accounts. This platform includes a range of tools, including web personalization, account-based analytics, and email.
15. RollWorks
RollWorks is an all-in-one ABM platform that allows businesses to target and engage high-value accounts across multiple channels. This platform offers a range of tools, including account-based advertising, email, chat, and web personalization.
Why ABM Software is Important for Your Business
Account-Based Marketing is a powerful strategy for any business that wants to drive growth and revenue by targeting and engaging high-value accounts. ABM software provides businesses with the tools they need to execute this strategy effectively, by allowing them to:
Identify and Focus on High-Value Accounts
ABM software helps businesses identify and focus on the accounts that are most likely to convert into paying customers. This allows businesses to target their marketing efforts on the accounts that matter most, rather than wasting time and resources on unqualified prospects.
Personalize Marketing to Meet the Needs of Individual Accounts
ABM software allows businesses to create personalized marketing messaging for each high-value account. This enables businesses to tailor their marketing messages to the specific needs of each account, making it more likely that they will convert into paying customers.
Measure the Effectiveness of Your ABM Strategy
ABM software provides businesses with the tools to track and measure the effectiveness of their ABM strategy. This allows businesses to optimize their strategy over time, ensuring that it is driving the maximum results and revenue.
ABM Software Tips, Ideas, and How To’s
Now that you’ve seen some of the best ABM software options available, here are some tips, ideas, and how-to’s to help you effectively implement an ABM strategy for your business:
1. Define Your Ideal Customer Profile
The first step to an effective ABM strategy is to define your ideal customer profile. This means identifying the companies that are most likely to convert into paying customers, and creating a detailed profile of their characteristics, needs, and pain points.
2. Develop a Target Account List
Once you have defined your ideal customer profile, the next step is to develop a target account list. This list should include the companies that match your ideal customer profile, and that have the potential to drive significant revenue for your business.
3. Personalize Your Marketing Messaging
Personalized marketing messaging is essential to the success of your ABM strategy. Use the information you have gathered about each target account to create messaging that speaks directly to their needs and pain points.
4. Leverage Multiple Channels to Reach Your Target Accounts
ABM is not just about advertising. To effectively engage your target accounts, you need to leverage multiple channels, including email, social media, and events.
5. Continuously Measure and Optimize Your Strategy
ABM is an iterative strategy that requires continuous measurement and optimization. Use the analytics provided by your ABM software to track the effectiveness of your strategy, and make adjustments as needed to ensure that it is driving maximum results and revenue.
With the right ABM software and strategy in place, you can drive significant growth and revenue for your business by targeting and engaging your high-value accounts. So what are you waiting for? Start exploring your options today!
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