Email marketing is an essential tool for any eCommerce business. To help you make the most of your email marketing strategy, we’ve compiled a list of the 11 best email marketing platforms for eCommerce in 2022. Each of these platforms has unique features and benefits that make them stand out from the rest. So, let’s dive in!
First on our list is Mailchimp. This platform is user-friendly and has a wide range of templates that are perfect for beginners. Additionally, Mailchimp allows you to track your emails’ performance so you can see what’s working and what’s not. With Mailchimp’s free plan, you can send up to 12,000 emails per month to up to 2,000 subscribers.
Next up is Drip. Drip is known for its powerful automation features, making it an excellent choice for eCommerce businesses. With Drip, you can create custom workflows, track customer behavior, and segment your audience based on their activity. Drip also integrates with popular eCommerce platforms like Shopify and Magento.
If you’re looking for a more affordable option, consider Sendinblue. Sendinblue offers a free plan that includes email campaigns, transactional emails, and SMS marketing. Sendinblue also has a CRM that allows you to manage your contacts and send targeted messages.
Another great email marketing platform for eCommerce is Klaviyo. Klaviyo is designed specifically for eCommerce businesses and offers advanced segmentation and automation features. Klaviyo also integrates with popular eCommerce platforms like Shopify, Magento, and BigCommerce.
For businesses that value design, try Constant Contact. Constant Contact has a library of over 100 mobile-responsive email templates, which are perfect for creating professional-looking emails. Additionally, Constant Contact offers seamless integration with popular eCommerce platforms like Shopify and WooCommerce.
If you’re looking for a platform that focuses on automated email sequences, check out ConvertKit. ConvertKit allows you to create multi-step automated email sequences based on specific triggers, such as when a subscriber clicks a link or makes a purchase.
For a platform that specializes in transactional emails, consider Mailgun. Mailgun’s API allows you to send and track transactional emails, such as order confirmations and password resets. Mailgun also offers comprehensive analytics and email validation features.
If you’re on a tight budget, try Moosend. Moosend offers a free plan that includes email campaigns, automation workflows, and landing pages. Moosend also has a drag-and-drop email editor, making it easy to create professional-looking emails.
Campaign Monitor is another great email marketing platform for eCommerce businesses. Campaign Monitor offers advanced segmentation and automation features, as well as a drag-and-drop email editor. Campaign Monitor also integrates with popular eCommerce platforms like Shopify and Magento.
Last but not least, we have Omnisend. Omnisend is a powerful email marketing platform that offers advanced segmentation, automation, and personalization features. Omnisend also has a range of pre-built automation workflows that you can use to get started quickly.
In conclusion, there are many email marketing platforms available for eCommerce businesses. Each platform has its own unique features and benefits, so it’s important to choose one that meets your specific needs. Whether you’re looking for automation, design, or affordability, there’s an email marketing platform out there for you. Happy emailing!
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