Marketing Analysis Tools for Data Junkies
Are you obsessed with data? Do you want to take your marketing strategies to the next level? If yes, then you’re in the right place!
I’ve curated a list of 5 marketing analysis tools that will help you analyze, measure, and optimize your marketing efforts. So, let’s dive in!
Table of Contents
Crowdbooster
Starting with Crowdbooster, a social media analytics tool, you can analyze your social media data and make informed decisions. This tool helps you see your top-performing posts, engagement rates, and follower growth over time, and so much more.
AdWords Performance Grader
The next tool is AdWords Performance Grader. This tool is a must-have for anyone using Google Ads/AdWords. You can find out what is working well and what needs improvement in your AdWords account. It also helps identify areas where you are overspending, or target audience isn’t matching and much more.
Formisimo
The Formisimo is a form analytics tool that helps you to optimize your online forms—for example, contact forms, signup forms, checkout forms, and more. This tool provides information about the behavior of the user when filling out the form, where they stop, reclick or exit. You can see which fields/users are taking a longer time than expected to complete, and what particular field is causing the largest drop-off rates.
Marketing Analysis Tools
Before we dive into the next tool, let’s talk about how market analysis is conducted. It includes information about the competitors, the audience, the channels used to reach the audience, the goal aimed through the campaign, etc. This information can be extracted from various sources such as social media, audience data through email and website, google trends, various search engine insights, news outlets, etc.
Google Analytics
Google Analytics is known as the most well-known analytics tool. It is widely used for tracking and analyzing website traffic. By using Google Analytics, you can understand your audience, track the source of traffic, see visitor behavior, and get insights into the performance of your website. It also has several advanced features like goal tracking, audience segmentation, and ecommerce tracking.
Tips for Using Marketing Analysis Tools
Here are some tips to get the most out of these analytics tools:
- Start by setting measurable goals before monitoring anything as these tools can only help you to measure and analyze, but the purpose of that analysis is to improve outcomes or return on investment.
- Consistency – Keep your data current by regularly performing scheduled reviews, and set KPIs where necessary to track and measure the growth over the digital assets.
- Know What to Look For – Before jumping to data, craft a plan that includes the data elements you need to inform your long-term strategy/digital strategy.
- Never Stop Learning – Technology is constantly evolving, and new tools and features are continuously being added to these analytics tools. If you want to keep up with the industry, you need to keep updated with the changing trends.
- Invest in the Right Tools – Now you have the list of marketing analysis tools to improve digital assets, invest in the tool that suits your business type and which helps you in managing and measuring Gains and Losses.
Bottom Line
Marketing Analysis is an essential part of every business’s growth. Without a clear understanding of the performance, success over the designated metrics is hard to achieve. By using these tools, you’ll be able to track your progress, identify which areas to improve and enhance your marketing strategy.
Now it’s time to put these tools to use, and measure, analyze and manage your digital assets. Good luck!
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