There’s no doubt that marketing has become an essential aspect of running a successful business today. With the technological advancements, marketing has taken on a new face, and businesses are leveraging various online platforms to promote their products and services. But with so many marketing platforms available, it can be hard to know where to start.
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1. 20 Marketing Platforms You Need To Know In 2021
Marketing can be a daunting task, but this doesn’t mean it has to be. There are numerous marketing platforms available that can be effective and allow you to breathe a sigh of relief. This collection of 20 marketing platforms is sure to provide you with an effective toolset to build a solid foundation for your marketing efforts in 2021. Check them out and discover which ones can work for you:
- Social Media Marketing Platforms – Facebook, Twitter, Instagram, and LinkedIn can help you reach a massive audience and engage with them effectively.
- Content Marketing Platforms – Hubspot, Mailchimp, and Hootsuite are some of the most popular content marketing platforms that allow you to create and distribute content to a targeted audience.
- SEO Platforms – Moz, SEMrush, and Ahrefs are some of the best SEO platforms out there that can help you optimize your website and rank higher on search engines.
- Email Marketing Platforms – Mailchimp, Constant Contact, and ActiveCampaign are some of the most popular email marketing platforms that allow you to create and send targeted and personalized emails to your subscribers.
- PPC Platforms – Google AdWords and Bing Ads are the most popular pay-per-click advertising platforms that can help you drive traffic and conversions to your website.
2. Top Software Platforms for Affiliate Marketing Tracking
Affiliate marketing is an effective way to promote your products or services and generate revenue. If you’re planning to start an affiliate marketing program, it’s important to have a tracking software to manage your program effectively. Here are some of the best software platforms for affiliate marketing tracking:
- HasOffers – allows you to track affiliate performance, manage payouts, and optimize campaigns using real-time data.
- Post Affiliate Pro – comes with features such as an affiliate dashboard, commission management, and affiliate link generator.
- Partnerize – provides full visibility and optimization capabilities, cross-device tracking, and real-time data for your affiliate program.
- Tapfiliate – allows you to create automated campaigns, track customer journeys, and analyze campaign performance using actionable insights.
3. Which Marketing Automation Software Platform is Best for You
If you’re looking to streamline your marketing efforts and increase efficiency, marketing automation software platforms are the way to go. With so many options available in the market, it can be hard to know which one is right for you. Here are some factors to consider when choosing a marketing automation platform:
Tips to choose the right marketing automation software platform:
- Understand your business goals and objectives.
- Identify which channels you want to focus on.
- Assess your current marketing processes and identify opportunities for automation.
- Consider the user interface and ease of use of the platform.
- Evaluate the pricing model and understand the costs involved.
- Check for integrations with other tools and software you’re already using.
4. A Programmatic Marketing Platform [Infographic]
Programmatic marketing is a term that has been around for a few years, but it’s still relatively unknown to many businesses. In essence, programmatic marketing is a way to automate ad buying and placement, which can simplify the process and save you time and money. Here’s an infographic that explains programmatic marketing in a nutshell:
5. What Is Email Marketing Software: Analysis of Features, Benefits
Email marketing is one of the most cost-effective and targeted ways to reach your audience. Email marketing software platforms can help you create, automate and send targeted email campaigns to your subscribers. Here are some of the features and benefits of email marketing software:
Features of email marketing software:
- Email automation workflows to save time and increase efficiency.
- Personalization and segmentation for targeted and relevant campaigns.
- A/B testing to optimize campaigns and improve performance.
- Integrations with other marketing platforms to streamline workflow.
Benefits of email marketing software:
- Higher ROI compared to other marketing channels.
- Increased engagement with subscribers and customers.
- Improved segmentation and personalization for targeted messaging.
- Better open and click-through rates with optimized campaigns.
- Real-time reporting and analytics for informed decision-making.
Wrapping up
Choosing the right marketing platform can be overwhelming, but it doesn’t have to be. With the right tools, you can streamline your marketing efforts and reach your audience more effectively. Whether it’s social media marketing, content marketing, SEO, email marketing, or programmatic marketing, there’s a platform out there that can work for you. Evaluate your business goals and objectives, assess your current marketing processes, and identify opportunities for automation. With these tips and ideas, you’ll be on your way to creating a successful marketing strategy in no time.
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